376 minds changed · NYT · AI copyright · stayed on-site 28 min 891 minds changed · Guardian · Climate · 41% gave their email 214 minds changed · FT Weekend · Housing · 3× more articles read 1,203 minds changed · The Atlantic · UBI · stayed on-site 31 min 588 minds changed · Reuters · Iran · 38% gave their email 376 minds changed · NYT · AI copyright · stayed on-site 28 min 891 minds changed · Guardian · Climate · 41% gave their email 214 minds changed · FT Weekend · Housing · 3× more articles read 1,203 minds changed · The Atlantic · UBI · stayed on-site 31 min 588 minds changed · Reuters · Iran · 38% gave their email
Yagami Souichirou January 30, 2024
Live debate — cast your vote
"Should AI companies pay for the news they train on?"
The problem nobody's fixing

You wrote the story.
Twitter wrote the ending.

Versus puts a live debate inside your article.
Your readers stay. Your page wins.

38
7 min
The feeling publishers know
You spent 8 months
on that investigation.
Instagram got the chat.
📰 your article
🧑
→ leaving
🧑
now on
𝕏
+2.4M replies
you got 0
📰 your article
38 comments · 90 sec · gone
Only 2% of Gen Z name a news site as their main source. (Reuters, 2024)
What happens on your page
Your reader stayed.
They argued back.
They changed their mind.
On your page. Not Twitter's.
26 min
avg. time on site
41%
gave their email
What readers do after
They subscribed because
they wanted to come back.
To see if they won.
41% gave their email. Without Versus: under 2%.
"I didn't expect to be persuaded. I was." — Dan H., Leeds
Something rare happened
Someone read the other side.
And changed their mind.
376 times this week. Real people — every voice verified human.
The last place online where opinions actually shift.
Social media: ~40% bots. Versus: 0%.
Readers who debated
★★★★★
"Cancelled my Times sub — nowhere to react. This is what I was missing."
M
Marcus T.
Manchester · 28 min on site
2,841 debating this week
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The Versus format

Here's what happens
inside your article.

1
The motion

A question appears.
Pick a side.

Tonight's motion
"Artificial intelligence will do more harm than good."
For
Agree
Against
Disagree
2
Vote blind

You vote before seeing
anyone else's opinion.

Participant A
✓ For
Participant B
✓ Against
Participant C
✓ For
All votes sealed — debate begins
3
The debate

Both sides make their case.
You decide who's right.

Live Debate Stage
"AI amplifies human flaws — we are not ready."
🧑‍💼
For
vs
"No AI causes more harm. The cure is worse."
👩‍🏫
Against
🤔😮💡🤯👏🔥⚡
🙋😯🙋‍♀️🤔😮🙋🤩🙋‍♀️
🧑👩🙋🧑‍🦱🙋‍♀️🧑‍🦳👩‍🦰🧔👩
🧑👩🧑👩🧑👩🧑👩🧑👩
🧠0 minds moved so far
4
Vote again

You vote again.
Did anyone move you?

For the motion
Before
36%
After
50%
vs
Against the motion
Before
52%
After
40%
5
The shift wins

Whoever changed
the most minds wins.

For the motion
+14
points gained
★ WINNER
Against the motion
+22
points gained
Against won — fewer total votes. Persuaded 22 people. Shift wins. Not share.
YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·   YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  YOU PUBLISHED IT  ·  THEY OWNED THE ROOM  ·  
The publisher's reality · no cap

you broke
the story.

they got
the chat.

your article 🧑 𝕏 ▶ R Twitter TikTok Reddit you published it they owned the room

Every time a reader finishes your piece and wants to react — they leave. They go somewhere that lets them.

𝕏
The debate
Twitter / X
🫵 you lose the discourse
2.4M
replies on your story
0
your first-party data
"everyone is quote-tweeting this but not one person is on the actual site 💀"
— @media_nerd · 14.2K likes
▶
The emotion
TikTok
🫵 you lose the feeling
6.2M
views on reaction videos
£0
your share of that
"journalist spent 8 months on that investigation. ring-light guy gets 6M views reacting to it. I can't."
— @clairedmedia · 22.9K likes
meanwhile. on your site.
WHAT YOU'RE LEFT WITH
1
pageview
90 seconds. Then gone.
vs  26 min  with a live debate
YOUR COMMENT SECTION
Off
moderated into silence
Off after the first bot attack. Or the second.
🤖 spam blocked
🔥 too spicy
😤 gave up
WHAT YOU KNOW ABOUT YOUR READERS
Nothing
zero. zip. nada.
Did your journalism shift a single mind? You. Will. Never. Know.
"The most expensive thing in journalism is not knowing whether anyone's mind changed."
But what if the conversation happened on your page?
One script tag. Your readers — home.
See the format ↑
The audience shift

Your readers didn't leave.
They had nowhere to go.

Social platforms won because they let people participate. Versus gives publishers that gravity back.

YOUR PLATFORM SOCIAL PLATFORMS The Chronicle💬 38 ⏱ 8 minVERSUS · LIVE YOUR ARTICLE 8 loyal readers 🧑👩🧑‍🦱👩‍🦰🧔👩🧑👩🧑‍🦳👩‍🦱🧑 🧑👩🧑‍🦱👩🧑‍🦳🧑👩🧑👩🧑👩🧑👩👩 ▲ 8 READERS · HOME vs ‹‹‹ 📱𝕏▶💬📱 THEIR PLATFORMS 2,833 social users 🧑👩🙋🧑‍🦱👩‍🦰🙋‍♀️🧑‍🦳👩👩‍🦱🧔🙋👩🧑🙋‍♀️👩‍🦳🧑👩🧑👩🧑👩🧑👩🧑👩🧑👩🧑👩🧑👩🧑👩🧑👩🧑👩 🧑👩🙋🧑‍🦱👩‍🦰🙋‍♀️
Right now. This is your audience — 8 on your site. Everyone else on social.
Versus activates. A live debate opens inside your article.
Social readers come for the vote. They stay for the debate.
With Versus. Same audience. Different room — yours.
See it yourself:
376
Real people changed their minds
One debate. This week.
The shift is the story

What if the winner wasn't the loudest — but who moved the most minds?

Every debate generates a follow-up article automatically. You publish twice. You write once.

3.2×Longer dwell
41%Email capture
2×Stories per article
Editors say
★★★★★
"3,200 participants. A follow-up that outperformed the original. My editor thought I'd worked all weekend."
Digital Editor · UK national newspaperClimate desk · London
★★★★★
"1,800 readers. 26 min average dwell. 41% gave their email. We haven't turned it off."
Head of Audience · Financial weeklyPilot user · London
★★★★★
"We finally know what readers actually think — not what they perform on social. Worth more than any survey."
Managing Editor · US digital magazineTechnology vertical · New York
The Times
Financial Times
The Guardian
The Atlantic
Reuters

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the
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